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Behind every success story, there's a tale of epic failure waiting to be told.

Sometimes we omit the hard parts.

Our bios can sometimes make it sound like the journey to success is linear. But on The Other Side of Success podcast, people that win big share the stories of when they failed hard.

Failure is vital.

By sharing true tales from the trenches, we expose an important truth of success - that failure along the way is not only inevitable, but vital.

Like success, failure is diverse.

In each episode, we sit down with leaders from a diverse array of industries, regions, and experiences and ask them to share a real-world failure story.

Lessons learned.

It's not about glorifying failure. It’s about extracting valuable lessons from these experiences, and including them in the full story of success.

Anyone who has succeeded at anything meaningful will tell you that failure is not just inevitable, it is required.

ABOUT 
ELLA

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In addition to hosting The Other Side of Success, Elizabeth (Ella) Lucas-Averett, M.B.A. is a chronic entrepreneur who knows a fair amount about achievement and the failures it takes to get there. She is a founding partner of The Trivista Group (est. 2003), host of the wildly popular women's wellness podcast ON AIR WITH ELLA (est. 2015), and co-founder of the women's non-profit Ziva Voices.

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Ella has held senior executive positions with global corporations, she is a high-impact keynote speaker, and winner of the Boeing Excellence in Communications award (2019). She is also a competitive age-group triathlete who's qualified for USAT Nationals 4 times, and failing many times in pursuit of her personal bests. Ella received a full academic scholarship to Wake Forest Graduate School of Management and graduated Magna Cum Laude from a university that rejected her. â€‹ Ella lives in Washington D.C., USA.

  

I don't love failure, but it's a familiar consort in every journey to something bigger. No path worth taking has ever been a straight line for me, and I wouldn't have it any other way. - Ella 

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Connect with Ella on LinkedIn or Instagram.

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